Simplified AI alternative for B2B teams that want the plan written for them
Simplified and its Riley agent are a good fit when you want designs, short videos and social batches from a brief you write each time. If you sell a B2B service and nobody has time to write briefs, SuperMarketer is the closer fit: it reads your website, builds a 30-day plan across blog, social, email, ads and SEO, writes every item and publishes what you approve. Starter is $49 per month, or $24 per month billed yearly, against $79 per month for Simplified Starter.
Where Simplified stops fitting a small B2B company
Simplified grew up as a design and content suite, and that shows in its strengths: a brand kit, AI images, short videos and social posts across a long list of accounts. Riley, its marketing agent, takes a plain-language brief, hands the work to specialist agents and brings back a campaign for review.
The catch for a small B2B company is the word brief. Every Riley campaign starts from one, and each campaign returns one output type: a batch of 6 social posts, an email sequence of 3 to 5 emails or a set of 3 ad variants. Someone still has to decide what the month is about and write those briefs. Teams in that position run into the same walls.
- The owner still plans the month and writes a brief for every campaign
- Starter includes 5 campaigns a month, and each extra campaign costs $10
- Long articles are drafts from the copy agent, not a monthly SEO plan with page fixes
- Pro is $119 per month for 3 seats, so a second approver moves you up a tier
What you get when you switch from Simplified to SuperMarketer
SuperMarketer starts from your website instead of a brief. It learns your services, offers and tone, asks six questions about your ideal customer, goals, competitors, offers to push, words to avoid and what you want to approve, and keeps the answers as a living brand brief.
A 30-day plan nobody has to brief
Every item has a date, a channel and a goal. The plan is rebuilt once a month and updated every week from what performed, so the calendar keeps moving when the owner is busy with clients.
Articles that bring search traffic
Starter writes 4 blog articles up to 2,000 words a month from an SEO brief and outline you can adjust, and proposes title, meta description and missing page fixes for the pages that already get impressions.
Posts, email and ads from the same story
Starter covers 40 social posts, 2 email campaigns and 20 ad copy variants a month, written from one brief so the LinkedIn post, the article and the newsletter push the same offer.
Publishing through your own accounts
Posts go to LinkedIn, X, Facebook and Instagram, articles to your website and campaigns through Mailchimp, Klaviyo or HubSpot once you approve them.
One queue and an autonomy dial per channel
Each item lands as a card with Approve, Edit, Reject and Regenerate. Every channel runs on Review everything or Auto-publish after 24 h, and Growth adds Full autopilot.
Simplified AI vs SuperMarketer side by side
Simplified prices below come from its public pricing page in October 2026 and can change, so check it before you decide.
| Question | Simplified (Riley) | SuperMarketer |
|---|---|---|
| Entry price | Starter from $79 per month | $49 per month, or $24 per month billed yearly (Starter) |
| Next tier | Pro at $119 per month, or $99 billed yearly, 3 seats | Growth at $149 per month, or $74 billed yearly, 3 seats |
| Higher tier | Business at $239 per month, or $199 billed yearly, 7 seats | Scale at $499 per month for 5 brands and 10 seats |
| How work starts | You write a brief for each campaign | A 30-day plan built from your website and six answers |
| Monthly volume on the entry plan | 5 campaigns, each 6 posts, 3 to 5 emails or 3 ad variants | 40 social posts, 4 blog articles, 2 email campaigns, 20 ad copy variants |
| Long-form SEO articles | Blog drafts and SEO briefs from the copy agent | 4 articles a month on Starter, 12 on Growth, plus on-page fixes |
| Images and video | AI designs and AI video on every plan | 10 AI images a month on Starter, no video |
| Social accounts on the entry plan | 7 | 3 connected channels |
| Approval before publishing | Yes, sign-off before a campaign ships | Yes, one queue with an autonomy dial per channel |
| Best for | Brands that need visuals, video and social volume | Small B2B and service companies where nobody owns marketing full time |
When Simplified is still the better choice
We would rather you pick the right tool than switch and regret it. Simplified is the stronger option in a few clear cases.
- Visuals sell your product, so AI designs, a brand kit and short videos matter more than articles
- You run many social accounts, since Starter already covers 7 and Business covers 30
- You prefer to write a short brief per campaign and stay in charge of the calendar yourself
- Your team already uses Simplified for design work and wants the agent in the same place
If the gap at your company is that nobody decides what to publish, writes the articles and follows up with email, SuperMarketer covers that work for less money per month.
Moving from Simplified takes one sitting
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01
Enter your website address so SuperMarketer reads your services, offers and tone
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02
Answer the six questions and paste the voice notes and sample posts from your Simplified brand kit
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03
Connect your website, LinkedIn and one more channel on Starter
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04
Review week 1 of the 30-day plan and the first article in the approval queue
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05
Keep Simplified for design work if you like it, or cancel it once week 1 has gone out
Teams that move from Simplified to SuperMarketer
Owner-run B2B companies
The owner tried briefing an agent and found the briefs took as long as the posts. A plan built from the website removes that step.
SaaS founders
They need product articles, onboarding emails and LinkedIn posts that tell one story each week, and the AI marketing for SaaS setup is built around that.
Accounting, legal, IT and consulting firms
Clients find them through search and referrals, so steady articles, a client newsletter and fixed page titles do more than another batch of graphics. The professional services setup covers that mix.
Small agencies
They need separate plans per client instead of one shared campaign count. On Scale, five client brands get their own brief, plan, queue and report for $499 per month, as described in the agency setup.
Simplified AI alternative questions
What is the best alternative to Simplified AI?
For a small B2B or service company without a full-time marketer, the best Simplified AI alternative is a tool that plans the month and writes articles, email and ads as well as posts. SuperMarketer builds that plan from your website and publishes what you approve, from $49 per month. For visual and video content, Simplified itself may suit you better.
How much does Simplified AI cost per month?
Simplified Starter is listed from $79 per month. Pro is $119 per month, or $99 per month billed yearly, with 3 seats, and Business is $239 per month, or $199 per month billed yearly, with 7 seats. Extra Riley campaigns cost $10 each. Prices can change, so confirm on Simplified before buying.
What is Riley in Simplified?
Riley is the AI marketing agent inside Simplified. You give it a plain-language brief, it plans the campaign, hands the work to agents for social posts, email, ad creative and copy, and brings everything back for your sign-off before it publishes.
Is there a cheaper alternative to Simplified for B2B marketing?
Yes. SuperMarketer Starter is $49 per month, or $24 per month billed yearly, for one brand with 40 social posts, 4 blog articles, 2 email campaigns and 20 ad copy variants a month, without writing a brief for each campaign.
Does SuperMarketer make images and videos like Simplified?
SuperMarketer makes AI images for posts, 10 a month on Starter and 40 on Growth, but it does not make video. If short video is a core channel for you, keep a design tool for it and let SuperMarketer run the plan, articles, email and SEO.
Can I use SuperMarketer and Simplified together?
Yes. Some teams keep Simplified for designs and video and use SuperMarketer for the monthly plan, articles, newsletter and page fixes. Each item still goes through your approval queue before it publishes.
See your 30-day plan before you switch
Enter your website and SuperMarketer builds your 30-day plan with week 1 and the first post ready to read. Compare every limit on AI marketing pricing or see how the main agents differ in best AI marketing agents for small business.