AI marketing for professional services firms that sell expertise
Law, accounting, consulting, engineering and advisory firms win work on trust. SuperMarketer turns your partners' knowledge into articles, a client newsletter and local search visibility, writes with care about every claim and keeps each item in your approval queue until a professional signs off.
Expertise that stays inside the building
Professional services firms are full of knowledge that prospects search for every day: how a new rule affects small employers, what a due diligence process involves, when to file, what an engineering survey checks. Very little of it reaches the website, because the people who know it bill by the hour and every unbilled hour hurts.
When content does get written, it often gets stuck in review. A partner wants to check every sentence, a compliance officer flags a promise that sounds like a guarantee, and the article that was meant to go out in March is still a draft in June. Meanwhile the local search results show competitors with fresher pages.
- Partners have the knowledge but no time to write
- Drafts wait weeks for a professional review
- Marketing language makes promises the firm cannot make
- Local search shows outdated office and service pages
Content that shows expertise without overpromising
During onboarding you tell SuperMarketer about your practice areas, ideal clients, competitors, the services you want to grow, the words to avoid and your approval rules. That brief guides every draft.
Expertise articles
Articles up to 2,000 words that answer the questions your prospective clients search for, structured with an SEO brief and outline you can adjust before drafting. Each article explains the general picture and invites the reader to speak with your firm about their own situation.
A client newsletter
A regular email to clients and contacts with short summaries of new articles, relevant changes in your field and firm news, pushed to Mailchimp, Klaviyo or HubSpot as a campaign draft.
Local SEO for every office and service
On-page fixes for titles and meta descriptions, drafts of missing service and location pages, and updated content for pages that no longer match what you offer. With Google Search Console connected (read only), SuperMarketer sees which local queries already bring visits.
LinkedIn presence for the firm and its people
Posts for the company page and, if partners connect their profiles, short first-person posts built from their articles and talks.
Careful claims by default
Drafts avoid guarantees, outcome promises and comparative claims you have not confirmed. Words to avoid from your brief, such as "best" or "guaranteed", are removed before you see the draft. Articles describe general information and do not give individual advice.
Nothing goes out until a professional approves it
Every article, email and post is a card in the approval queue with Approve, Edit, Reject and Regenerate. Most firms keep every channel on Review everything. On Enterprise, approval chains route an item from the marketing Editor to the responsible partner and then to compliance, and the audit log records who approved what and when.
How firms get started
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01
Enter your website and list your practice areas and offices
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02
Answer the six questions, including words to avoid and approval rules
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03
Connect your CMS, LinkedIn, your email platform and Search Console
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04
Assign reviewers and approve the first article and newsletter
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05
Read the report on visits and enquiries and accept the next topics
AI marketing for professional services compared with the usual setup
| Need | Partners writing themselves | Specialist content agency | SuperMarketer |
|---|---|---|---|
| Typical market cost | Unbilled partner hours | About 1,500 to 4,000 USD per month | From $149 per month on Growth |
| Articles on a schedule | Rarely | Yes | Yes, in the 30-day plan |
| Careful claims checked | Depends on the reviewer | Usually | Yes, against your brief |
| Local service pages | Rarely updated | Extra | Yes, as SEO fixes |
| Approval record | Queue, plus audit log on Enterprise |
Plans for professional services firms
- Starter, $49 per month or $24 per month billed yearly ($288 per year): 1 brand, 4 articles, 40 social posts, 2 email campaigns, 3 channels and a monthly report, a fit for a solo practitioner
- Growth, $149 per month or $74 per month billed yearly ($888 per year): 12 articles, 150 social posts, 8 email campaigns, 8 channels, 3 seats and a weekly report, the usual fit for a small firm
- Scale, $499 per month or $249 per month billed yearly ($2,988 per year): up to 5 brands for firms with separate practice brands, 10 seats and per-brand reports
- Enterprise, $1,490 per month or $745 per month billed yearly ($8,940 per year): 15 brands, 50 seats with SSO, roles, approval chains, audit log, invoice billing on annual plans and a data processing agreement
Compare all limits on AI marketing pricing.
Professional services questions
Does SuperMarketer give legal, tax or financial advice?
No. Articles explain general topics and encourage readers to contact your firm about their situation. Your professionals review and approve every item before publication.
How does it avoid risky claims?
It follows the words to avoid and the claims rules in your brief, leaves out guarantees and outcome promises, and flags statements that need a source. You decide what stays.
Can several partners review content?
Yes. Growth has 3 seats and Scale 10. Enterprise adds the Approver role and approval chains, so content passes through the right people in order.
Does it help with local search?
Yes. It proposes service and location pages where they are missing, fixes titles and meta descriptions, and writes articles around the places and topics your clients search for.
Is our client data used to write content?
SuperMarketer works from your website, your brief and your connected channels. It does not need client files, and you should not put confidential client information into the brief or notes.
Put your firm's knowledge where clients look for it
Enter your website, see week 1 of your 30-day plan and the first post, then unlock the whole month. See how AI content marketing builds an article program, how the AI SEO agent handles local pages and compare plans on pricing.